Was Google+ a failure? A very good question to learn about but before going to that one must understand the purpose of why it was made, we will be going through some facts about Google+ so that one can understand it better. What service did Google+ serve? What were people doing there? Many such questions in your mind, so let’s elucidate the whole confusion first.
What is Google+?
Google+ was launched in June 2011 in an attempt to pursue the world of Social Media and excel in the same. It is also designed to link the existing Google product like YouTube.
It is like any other social network wherein one could post photos, tag people, do status updates, and interact with the existing networks there. One can activate their Google+ account if they have a Google account. One could make a community there and post pictures to one particular community that couldn’t be seen by others. It has some elements or sections like-
- Circles- Your social circle with whom you would be sharing content.
- Hangouts- Video chats and Instant Messaging
- Huddles and sparks- Huddle was used for group chat while sparks for a saved search to find your interest within Public feed. Both features were canceled later.
- Google photos- Google photos were used to share pictures which later became a separate product
- Check in- Was like location Sharing or Location tags but it also allowed your circle to even see your Location even if you haven’t shared. Who would you feel safe to share such a location rather than your family? Obviously nobody.
Did people use Google+?
Yes, people used Google+ but not necessarily for genuine use. Google announced initially that this service has around 10 million users just two weeks after the launch. By September 2012 they reached 300 million users and later to 400 million overall users.
Apparently, due to some reason, Google had to force users to use it in many different ways, one of them was that one could only comment on YouTube if they had a Google+ account. In the same way, they tried to bring users to the platform as they were facing a huge decline in the number of users. Though there were many people deleting Google+ there were even some who were finding it interesting or useful to use. Most of them didn’t find its features as interesting as some of the existing platforms like Facebook and Twitter. So yes People did use Google+ and there are even some who are still using it.
Yes, it was a failure. And Google has also announced that it will soon shut down mostly by April 2019. Let’s know the reason for the same.
Reasons for its failure.
As mentioned earlier, Google had announced the shutdown of Google+ for consumers. It was made in an attempt to compete with Facebook but failed in the same. As the users found other social media more interesting than this and hence spend less time on it.
Google said that the reason for the shutdown is because almost 90% of the users spent only 5 sec on the application.
Moreover, it is also said that it failed due to some initial steps that Google took like Google+ was not available for all, one could only join if they were invited by existing users. This made the number of users less and hence there was nobody much on it to interact with. Till the time Google rectified most of them had lost interest in it and had left.
There are also rumors that they are shutting down due to the security fault in the Google+ Users API. It shared some private information of the users to some of the apps that were said as private. Many people are said to affect it. They say that Google had requested not to put this news out in public and hence most of us are unaware of that.
These were some of the reasons for its failure and also for the shutdown of Google+ for consumers.
It is still available for business purposes. So here we are master of one more fact happening around the world for more such interesting article visit our blog.
What do you think was Google+ a failure? let us know in the comments below.